Design · code · market · mentor

One maker,
many crafts.

I tend to end up involved in the whole life of a product, not just one slice of it. I design it, build the backend it runs on, get it in front of the right people, and coach the developers shipping the next one.

Selected works

04 / 10
Ocean Heroes cover
Featured Minecraft Education · UNESCO-IOC & Voice of the Ocean Foundation

Ocean Heroes

A Minecraft Education world developed with UNESCO's Intergovernmental Oceanographic Commission, with three full minigames engineered as modular TypeScript systems instead of the usual sprawl of mcfunctions and JSON.

Read the case study

What I do

Focus

I design apps that hook like games, build the backends they run on, set the technical direction, put AI to work, coach the developers, market what ships, and keep it all secure.

It looks like seven jobs. To me it has always been one: making things people want to use.

Game design Backend & systems Technical strategy AI adoption Development coaching Marketing Cybersecurity

Game design: Game design and player psychology, applied outside games too. I use feedback loops and progression systems to make software people keep opening.

What I’ve achieved

Proof
+200% Engagement
+60% Faster production
-40% Post-release bugs
-66% Time to market

All projects

Index